Does your business have a Facebook page? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. You need to handle your Facebook page right in order to make the most of it. Keep reading to learn how to build a strong Facebook marketing plan.
The best way to engage your followers is to reply to what they write on your wall or about your company. This means you’ve got to monitor your wall regularly. Reply to all your subscribers, particularly those that have questions and/or concerns.
Be sure there is not too much spam on your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Page administrators are able to put keywords in that will be filtered out.
Another option, besides a Facebook page, is to create a Facebook group. This will help generate an online community for better interaction. You could also use a group and a page to get maximum benefits from Facebook marketing.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
You must build a healthy Facebook fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. After you have developed a fan base, you can begin marketing your products by increasing your investment.
If you have not yet set up shop on Facebook, hopefully now you will. This article should have provided you with much of what you need to start, so stop making excuses. Even if you have been on Facebook a while, you can always get better. Apply the advice above, as they will make a real difference.