Facebook is a great place to market your business. Use it to your advantage and watch your business grow. See how the following tips can help improve your Facebook marketing campaign.
Make sure that your Facebook page is spam-free. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Page administrators are able to put keywords in that will be filtered out.
Consider Facebook a type of content-sharing venue. Facebook is not only about socializing; it’s a major source of content. It should be thought of in this way. Create great content and share interesting information. You will see that Facebook brings you a great deal of traffic!
Depending on your needs, a Facebook group may work better for you than a page. This can encourage subscribers to make a community online and communicate regularly. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
If you want to only target current customers, use “custom audiences”. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Offer an easy way for your followers to sign-up for contests. This will allow them to register for contests easily. Try having a contest from time to time or give them a way to get signed up for special offers from you.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. Casual visitors will turn into followers in order to gain access to the fans-only content. Only hide a little of your content, or you can risk ruining your SEO efforts.
Only post updates that are pertinent to your area of business. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. If you must talk about other stuff, do it on your personal page.
While it is a relatively new marketing tool, it has the potential to reach millions upon millions of people. Do not overlook the ways it can promote your business, but use it to your advantage. These tips will ensure that you get the most out of Facebook for your business.