There are many things you may hear about Facebook marketing. They focus on trends, but this is superficial and a mistake. If you want a great foundation of marketing knowledge, this article is for you.
Do not leave out people that are already fans. In the rush to get new customers, many companies inadvertently take their old customers for granted. A respected audience is a happy audience. This engages your consumers with your brand, so you can’t forget who your champions are.
Buy a Facebook ad. These can be customized for people of a specific gender or age to see them. You can set a budget and work only as much as you want to. Also, there is not any long-running commitment involved. Your ad can be stopped at any time.
Be careful with your Facebook updates. If your updates don’t contain any valuable information, your subscribers will lose interest. They want to read something interesting or that entertains them. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Off a sign up option as a part of your Facebook page to get your audience engaged. Offer them something of value when they register so that people will be more likely to do so. You could have a contest, or just give away a freebie.
Hiding your content from non-fans is an effective method in converting visitors into followers. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Only use images that are professional on your page. You want your followers to equate your business with professionalism, not amateur hour. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Be sparing in your use of Facebook’s Update ability. It enables you to put a message out to everyone that likes your page. Only use it for very important events and news like an emergency, etc. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. The article you just read should allow you to develop solid strategies for your campaign. If you put what you read here into practice, you’ll notice an insane increase in conversion rates and profits.