Your sister, brother, and parents may have a Facebook page. Your whole family, including Gram and Pap might be using Facebook! But are your potential customers there? If you think so, marketing on Facebook might be right for you.
Talk with your fans often to get their feedback on your products. If people post things on your page, take note. Many businessmen that are successful have received great marketing ideas that work from the general public. Don’t ignore fans since they happen to be the reason for your success up to now.
Any content published online should be linked to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Don’t let your Facebook page become overrun with spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
You must not forget your current customer base. There are people that just want likes and then they forget about existing fans. For a great marketing campaign, you should respect and appreciate your followers. This can help your brand earn real engagement, so do not forget about your champions!
Be aware of when it is appropriate to post on other Facebook pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. You’ll want to make sure that the attention you get is the type that you want. Post on other pages if you have relevant or interesting information to add. Don’t ever spam!
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. You’ll get more profit if you try harder.