When using Facebook to market your business, always remember to post in a professional manner. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. People will trust and respect your business and what you have to say if you maintain a professional tone.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do this by making your page colorful or adding lots of photos to it. Facebook users tend to be drawn to these kinds of pages over plain pages.
Consider creating a group instead of a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
One of the best marketing tactics is to hold a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
A good way to convert visitors to your page into followers is to hide content from non-fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Ask your fans to get involved in various decisions related to your company or brand. People love feeling important and in-the-know. What better way to do so with your community than to get them involved in some basic decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.
Put real resources towards your Facebook marketing. Facebook is a big deal, and marketing to it can take real effort. If you are thinking of putting someone on it that’s already bogged down with twenty other assignments, you’ll never get the traction that’s possible using this social media. Allocate real resources to it to get the most out of it.