When using Facebook to promote your business, know that it is a form of marketing with no particular rules. Each business has a target audience. You need to find out more about social media marketing and your target audience before launching your campaign; this article is a great start.
Always reply to comments posted on your wall to give followers a sense of connection with you. It is important to monitor your wall daily and to check out @ messages for your brand as well. This is particularly important if the comment that has been left for you is negative.
Be sure to link all content published online back to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Try very hard to make your Facebook page more unique and memorable than others. Add colors and pictures to your page. Pages with images are more attractive to your Facebook fans than just plain text.
If you want to target a custom audience, you can do that. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Try holding a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. This technique will increase your visibility without the necessity of spending much money.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. This is because customers are random so they likely will not follow daily posts. Invest in ads targeted for Facebook instead.
Just using what you’ve learned here is a great first step. Turn it into a massively successful campaign. The sooner you start, the sooner you will be successful.