Does your business use Facebook? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Talk to your fans. Pay attention to any posts that people make. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Be aware of when it is appropriate to post on other Facebook pages. Posting on another page gets attention. It needs to be positive attention. You should be posting when there is something important to say. Don’t ever spam!
Host a giveaway to increase interest to your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. You won’t lose much money, and you will be able to communicate more with your customers than before.
Do not create a Facebook page if you lack business from regulars at your company. No one will bother following your daily posts if they don’t buy from you frequently. Facebook ads that target customers with a specific interest may be a better bet.
When marketing with Facebook, your whole intent is to boost sales. That means you need to set goals based on sales increases. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you’re not gleaning business, your strategy needs readjusting.
Hopefully, now you are ready to do more with your business and Facebook. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Regardless of how experienced you are with Facebook, there is always room for improvement. Use the tips you just read to help you.