Most people in America have a Facebook page. But, it can be a great tool to market your business. You can take advantage of the paid options for marketing available through Facebook or use the free options for marketing. No matter if you are paying or you are there for free, here are some good tips for you.
Make a group rather than a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
Giveaways are very helpful in marketing. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. It may cost you small amount, but you will have more people to communicate with.
Make sure to answer every question or comment left on the wall. When someone shows interest in your business, take time out to speak with them, Facebook is similar to a phone call, you would respond to that, right?
Make places on your Facebook page for your audience to sign up. Offer them something of value when they register so that people will be more likely to do so. Use contests or freebies to entice them to give you their contact information.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. When only followers can see certain parts of your page, it will make visitors want to become followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. A good start is to add a Facebook button to your site. This will allow your customers to navigate more effectively. Once they like your Facebook page, you can give updates on your business.
Now you know what it takes to market on Facebook. Use what you learned to help your business grow. Start right away, and get a jump on your competition. Get to it! Your competition might be reading this too.