Facebook is hugely popular, and therefore in huge demand for marketing. If you share this interest, you should spend some time learning the fundamentals. The following tips can help set you up to do this properly.
Try a giveaway as a way to boost your Facebook marketing. Offer entries in return for liking your page. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Add colors and pictures to your page. Pages with images are more attractive to your Facebook fans than just plain text.
Make sure that your Facebook page is spam-free. Filters are available to help stop spam before it even appears. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Never neglect your existing base. There are people that just want likes and then they forget about existing fans. A respected audience is a happy audience. This leads to engagement of your customers who can then spread the word to others.
It can be helpful to be active on other Facebook pages instead of just your own. Posting information on other people’s Facebook pages can garner a great deal of attention. Make sure it’s the kind of attention you want. Only post when you have valuable information to share. Avoid spamming at all costs.
Make sure your posts have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. Just remember that success will not happen overnight. Keep working at it, and you will eventually meet your goals.