Most people these days use Facebook for one thing or another. It’s also something people can use if they want to build a brand. You can pay to do marketing on Facebook, but there are free options also. Use the following information to mold your marketing strategy using Facebook.
Any online content that you publish should link to your Facebook page. Even your blog should link to your Facebook page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Facebook is a content sharing medium. It can be used for so much more than chit chat. Use it in that way for your brand. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Set up your offer and then turn change the status to “Promoted Post”. If it is a really good offer, you can even promote it to non-fans.
Answer questions and comments quickly. Make sure to give helpful answers, and thank them for their time. When you already have an answer available on your website, link to it.
Try holding a giveaway to boost interest in your Facebook page. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You do not need invest much money, but you can increase your base of potential customers.
Offer something exclusive if someone “Likes” your page. If someone likes your page it will get you a ton of exposure. Offer an incentive for new people to like your page, something that others are not getting. It could also be something like a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.
You should now know what it takes to use Facebook for marketing purposes since you’ve read this article. Because Facebook is so affordable, it is easy to implement the tips you have learned here. Be sure you’re ready to start soon so your competition doesn’t have a chance. But, they may be reading the above piece as well, so you need to begin right away.