Is your company using Facebook? If you do not, you are missing millions of possible customers. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Keep reading to learn how to come up with a successful Facebook marketing campaign.
When you market your business on Facebook, post professionally. Although social media tends to be a casual venue, your business must be presented professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.
Be sure to link all content published online back to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Depending on your needs, a Facebook group may work better for you than a page. A Facebook group allows users to have their own community. You can have both a group and a page, the page for updates and the group for interactivity.
Use custom tabs to make your page stand out. The tabs let you organize your page information to make it easier for customers to navigate. When you run a contest, put it on its own tab, for instance.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest in targeted Facebook ads instead.
Hopefully, if you have not already used Facebook for your business, you will now. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Never stop looking for improved ways to connect with your Facebook fans. What you’ve just learned will help.