Facebook offers an easily accessible, yet truly powerful marketing platform. People of all ages from around the world use Facebook. The following information can help you use this resource and market your business on Facebook.
All content that you post online should be linked from the Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Keep your page creative and different from other pages. Add pictures and color. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Keep spam off of your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. You and your page administer can use it to filter keywords of your choice.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and switch it to Promoted Post via your Wall. If it is a really good offer, you can even promote it to non-fans.
If someone takes the time to comment on your wall, give them the courtesy of a response. If a person takes the time to try to reach you, you ought to speak to them. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
Most people market on Facebook because they want to improve their sales. Set monthly sales goals for yourself. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. Look at your results and make tweaks to your strategy if you do not make what you expect.
There are many options to engage customers on Facebook – coupons, contests, and dialogue are just a few, but you first need to determine what will be most successful for your business. Luckily, this piece has given you tips experts have successfully used. Now you just have to start using them in your campaigns!