Facebook offers many communication opportunities with customers. Facebook is growing because people like to communicate with others and stay in the know about daily activities. If you want to use this to your advantage by using Facebook for marketing purposes then you’ll find the information you need here.
Consider organizing a giveaway as a means of generating interest. Encourage new subscribers by offering free products. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Link all of your published content to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, use your Twitter page to link up to Facebook.
You need to have a unique Facebook page if you use it for marketing purposes. Put up neat visuals or add some color. People on Facebook often like these types of pages instead of plain pages.
Facebook Offers lets you provide freebies or host contests easily. Set up your offer and then turn change the status to “Promoted Post”. If it’s a good deal, you can give it to people that do not even like your page yet.
Create custom tabs on your business Facebook page. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, when you have a contest going on, make a tab for just content info.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Use care in selecting your updates. Your followers will become disinterested if you aren’t sharing content that they can use. Your updates should be educational, helpful or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Are you ready for the new customers marketing on Facebook can bring you? Social media is hugely popular, which means it is ripe for generating new leads. If you apply what you learned in the preceding paragraphs, your outreach efforts will definitely increase your customer base.