Facebook provides you with unlimited opportunities to communicate with your business patrons and network contacts. There is nothing people like to do more than connect with each other and that is why social media sites grow more popular every day. Use this to your advantage by using Facebook to showcase your business.
Be sure to link all content published online back to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Even your tweets from Twitter can be linked to Facebook and be displayed there.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. Put up neat visuals or add some color. People on Facebook often like these types of pages instead of plain pages.
Try making a group as an alternative to creating a page. This will help generate an online community for better interaction. You can use both of these options to keep your customers informed about and involved in your business.
Be careful with your Facebook updates. People don’t want to be flooded with sales jargon or spam. Your updates need to be useful, entertaining or educational. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
In exchange for a “like”, give your visitor a reward. You can garner lots of attention via “likes.” Think about giving folks something unique and free if they give your page a “like.” It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Always answer comments and posts that show up on your Wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.
Be sure that you’re making posts that have value. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t be too much of a salesman, however, or people will get tired of your updates.
Do you want to use Facebook to get more business? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. Keep the advice shared here in mind to help give your business the boost it needs.