Facebook offers many communication opportunities with customers. Social media outlets are continuing to increase in popularity, largely because people enjoy communication. You can take advantage of this and use Facebook to help market your business and show the world what you have to offer.
You posts should always be professional when you are using Facebook marketing. Although social media presents a casual platform, you and your business must always be presented professionally. Folks will have more respect for what you do if your tone stays professional.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Facebook is a content sharing medium. It can be used for so much more than chit chat. Treat Facebook seriously to improve your profits. You can even use Facebook to promote your articles or blog posts. You’ll soon see that you can get tons of web traffic from Facebook.
Facebook Offers is a great tool for promoting giveaways and contests on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If your offer is really good, you can consider opening it up to non-fans.
Always take the time to answer any questions and address any comments made to you through Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
The first step to success with Facebook marketing is having a solid base of fans. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that mark, your conversions will start happening rapidly.
Are you ready for the new customers marketing on Facebook can bring you? By using Facebook as part of your marketing strategy, you take advantage of the overwhelming popularity of social media. This article has shown you how, so get it done.