Simple to implement, reaches a huge audience – Facebook is a great marketing tool. Don’t ignore it, use it to your advantage! This article can show you just how much Facebook can be worth for your company.
Be certain that your online content is linked from the Facebook page of your business. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Consider buying a few Facebook ads. Posting on your page only goes so far. Purchasing Facebook ads will help you reach your goals. These ads are not expensive and can quickly increase your followers and your sales.
Use custom tabs to make your Facebook page more efficient. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. Use tabs to organize the different contests that you hold.
Always answer comments and posts that show up on your Wall. If somebody tries to engage with your company, you owe it to them to respond. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Ensure there are easy to find areas in your Facebook page so followers can sign up. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Learn about your audience first and then determine if they are avid Facebook users.
Hide your content from non-fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. Instead of neglecting it, learn more about it. Read these tips to get the most out of marketing through Facebook.