Does your business have a Facebook page? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading to learn how to build a strong Facebook marketing plan.
Creating a contest for your Facebook page is something that you can have some success with. Offer free samples to your subscribers who share your information with others. Just announce a winner and repeat the promotion as necessary.
Depending on your needs, a Facebook group may work better for you than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Do not forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For powerful Facebook marketing, you need an audience that feels respected. Communication leads to a great relationship with your customers.
One of the best marketing tactics is to hold a giveaway. Have customers like your Facebook page and give them something for it. It will not cost you much money, but the communication opportunity with customers is invaluable.
Choose your updates very carefully. People don’t want to be flooded with sales jargon or spam. Your updates should be educational, helpful or entertaining. Providing your audience with good updates can help with your success.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases.
If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. The time is now to add your company on Facebook. No matter how long you’ve been on Facebook, you can always improve. Use what you learned and watch your business progress.