There are very few tools that are as effective in marketing campaign as Facebook. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you are serious about getting more exposure to your business, use the following article to learn all there is about Facebook marketing.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Take a look at your wall daily, and pay attention if someone tags you in a post. This is particularly important if the comment that has been left for you is negative.
Always post a link to any new content on your site to your Facebook wall. Set up your blog so that new posts are automatically linked on Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Another option, besides a Facebook page, is to create a Facebook group. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You could even set up both a group and a page if you would like and if it makes sense for your business.
Try offering exclusives when people “like” your page. Likes can draw new attention to your page. Make it worthwhile to like your page. You could give it out to everyone or just have one winner. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Those customers are random, so they do not have any reason to read your daily posts. Use Facebook advertisements as an alternative in such cases.
Make sure your posts have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Facebook can help with exposure and visibility to the entire world. If used the right way, it can expose you to millions upon millions of people. Use what you learned here and grow your business.