Facebook is a great place to communicate with customers as well as your friends. Social media websites are great outlets to market a business. Facebook can be taken advantage of by businesses as a means of marketing to reach the world.
Facebook is a great place to share information. It’s not just about silly informal conversation, there’s real content going on in Facebook. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. This will increase your traffic and profit in the long run.
Offer an exclusive coupon, sample or great deal for those who “like” your page. You can garner lots of attention via “likes.” Think about offering something people are going to be interested in. You can run a contest or provide it to anyone who Likes your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Try getting into Facebook ads that are targeted instead.
A good way to convert visitors to your page into followers is to hide content from non-fans. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Personalize your brand so that it is memorable. Boring content makes your brand look boring, too. Adding some personality can be great as long as it always remains professional.
Find opportunities to build your leadership. You can do much on Facebook to become a leader in a niche. Answer questions at every opportunity, and comment on relevant pages. This will expose your brand to a lot of new people.
Isn’t it about time you got your business going with the power of social media? Social media is hugely popular, which means it is ripe for generating new leads. Use these tips to connect with a larger audience.