Facebook is truly the king of all social media. Tons of people use this site on a daily basis an many sign up daily as well. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Continue reading to learn more.
Reply to any comments left on your wall. This means checking you wall for questions or comments regularly. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Facebook is primarily a means of sharing content. It isn’t just informal chit-chat, it can be a large content format. Use it in this way. Cross promote information between your official website, blog and Facebook. You will see that Facebook really can drive a great deal of traffic.
Answer questions and comments quickly. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Offer an exclusive deal to those that “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Try offering something exclusive and free to people for “liking” your page. A contest is a good idea as is a coupon or discount. If you offer something they want, they will likely click the button.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. There is no reason for these customers to see the daily happenings at your company. You should definitely be focusing on targeted Facebook ads.
There are many marketing opportunities when it comes to Facebook. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. Do not waste time; switch on the computer and start your marketing campaign on Facebook now.