Are you feeling left in the dust when it comes to social media? Do you want to beat the competition? Have they got Facebook pages and campaigns, and you want some too? Would you like a better campaign than you competitors? It will take some learning and determination, but you can gain the education from the article below.
Make sure that all content you publish online is at least linked to from your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Promote a contest using Facebook Offers. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If your offer is really good, you can consider opening it up to non-fans.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers will want to read your posts everyday on Facebook. Use targeted ads on Facebook instead.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
The more you know about Facebook marketing, the easier it will be to beat the competition. You will now be able to show them who is the real leader in Facebook marketing! Use what you’ve just learned and start marketing today.