Facebook is one of the most powerful marketing tools around. Facebook is by far the most successful social media site on the planet, and companies are starting to use it in their marketing. When you want to join them, continue reading.
Facebook is primarily a means of sharing content. Facebook isn’t just about informal chit chat, it’s also a major content format. Think of it as such. You can even use Facebook to promote your articles or blog posts. Traffic volume to Facebook pages tend to be quite high!
Consider when it’s best to post on pages outside of your brand’s official pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. You need to make sure it is good attention. Only post when you have valuable information to share. Make sure that you avoid spamming other pages.
Carefully choose your updates to create more interest. If you don’t share content that has value, you won’t keep fans very long. Give them information they want, like how-tos or humorous posts. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
The goal of using Facebook is to garner more sales. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. Try switching your strategy if you’re not seeing an uptick in business.
Have a place on your page where people can sign up or subscribe. This will allow them to register for contests easily. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
As you have seen, marketing via Facebook is an increasingly popular concept. If your marketing campaign is in the right hands, it can massively increase the number of customers who consider buying your products. Start using these tips right away to expand your business.