When it comes to marketing on Facebook, you’ll hear a million tales about what might be the best thing to do. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. This article can help you see what you need to succeed.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You can make a colorful or photo-heavy page. These types of pages certainly do attract more attention.
Have you looked into using custom tabs on your Facebook page? This organizes your information and keeps your site professional. For instance, your current giveaway can have its own tab that lets your followers know how things work.
Your want to post content with value. Think about how your fans can truly benefit from reading or viewing your posts. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Be sure you give your business some personality. Boring content makes your brand look boring, too. Infuse personality into it, but remain professional while doing so.
Always know exactly why you have a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Is your page informing your customers on your latest deals, sales and promotions? Or do you have it so that your customers can keep in communication with you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
Only post professional looking photos to your page. They will give viewers a nice picture of your company. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Use a design that’s like your website for Facebook. For instance, if your site contains a lot of blue, be sure your Facebook page also does. This will keep your brand uniform in all areas. If the color schemes are completely different, people may think it is a different company with the same name.
Jumping on the latest trendy bandwagon usually doesn’t get you very far in marketing, and that’s true of social media marketing, as well. This article will delve into sound marketing techniques to improve your brand. As long as you use the tips you’ve read here, you’ll find that your campaign goes gangbusters and profits increase.