A lot of people see Facebook as a mindless time-wasting site. It can be a great way to use your time if it’s used for marketing purposes. Since there is a lot of traffic on Facebook, it is a great platform for a marketing campaign. This piece is a great way to optimize Facebook for your business purposes.
Make sure any content you publish is linked through your Facebook. For example, link a summary of your blog onto Facebook if you have one. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Be sure there is not too much spam on your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone with administrator privileges to your page has access to these filters.
Always answer all the questions and comments sent to you via Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. If applicable, send a link to a pertinent article on your site.
Target advertisements directly to your customers by using the “custom audiences” tool. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Always answer comments and posts that show up on your Wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Don’t assume Facebook is the best place for you to market your business. This network has lots of fans, but certain age categories and other demographics like others better. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
While others use Facebook for playing games on or sharing quotes, it can be used by you to succeed with your goals. This article should show you that Facebook marketing can change the face of your business. When you use your new knowledge, you’ll create amazing strategies.