The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Don’t overlook its power; use its power to market your brand. Keep reading for some great Facebook marketing information.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through on any promises you make.
You can easily engage followers on your profile by replying to their comments and concerns. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to all your subscribers, particularly those that have questions and/or concerns.
Be sure there is not too much spam on your Facebook page. There are built-in filters that can help you monitor your page. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
Facebook Offers can help you get the word out about a giveaway. Just get the offer all set up and change it to “Promoted Post.” If the offer is extra special, you can promote it to people that aren’t fans as well.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Consider purchasing Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. If you have a budget, do as much as you want. Finally, there is no long-term commitment. You have the ability to stop the ad at your convenience.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. This is because customers are random so they likely will not follow daily posts. Use targeted ads on Facebook instead.
Facebook is an amazing tool as the audience there is hugely varied. Take advantage of all it has to offer. Use these tips and you’ll get great results.