These days it seems as if everyone has a Facebook page. You may be surprised at who is on Facebook. But do your customers have a Facebook account? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
Communicate with fans on a regular basis. Make sure you take notice when people post on your page. You may be able to use their tips in the future. Do not ignore your fans, because you would not be very successful without them.
Engage your customers by replying to their posts as much as possible. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply back, particularly if it is a complaint or someone who needs service immediately.
Link all of your content to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Answer all questions and comments sent to you via Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Share links to your business’s site or Facebook page if you have the information they need.
When marketing with Facebook, your whole intent is to boost sales. So set a monthly goal for a particular amount of products sold. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
You probably have a Facebook page and know what it takes to market there. These tips will keep your customers on edge with new product offerings for your company. The more you spend on it, the more you will make.