There are many ways to approach Facebook marketing. Trends may temp to, but they aren’t what is needed to effectively market your business. The following advice will help you become successful.
Generate a buzz by offering a freebie through Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce winners on your page and repeat as necessary.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site has a blog, include a summary and post links via Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Avoid allowing spam to take over your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone with administrator privileges to your page has access to these filters.
Always answer all the questions and comments sent to you via Facebook. This will show that you are on point and active on your page. You can share the link to an article if it is going to answer any questions they might have.
Have you looked into using custom tabs on your Facebook page? You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For example, if a contest is going on you can have a tab there to get more information about it.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. This article is not about trends, but great marketing advice that works. You will generate a lot of sales if you apply the tips you just read and look for ways to improve your campaign.