Facebook is something that a lot of people all around the world use. It can be used to promote and market your business. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. Whether you pay or not, here are some tips that will help you on Facebook.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Use many colors and images relating to your product. These types of pages certainly do attract more attention.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and switch it to Promoted Post via your Wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Always take the time to answer any questions and address any comments made to you through Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Before you do anything else, you must build your audience. Wait until you have a decent number of fans before you invest a lot of money in marketing. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Look into a Facebook advertisement to sell your product. The ad can be targeted to users of a certain gender or age. If you have a budget, do as much as you want. There are no long-term commitments. Your ad can end when you choose.
You now know the basic information necessary to start a Facebook marketing campaign. It is going to be easy to apply what you’ve just learned. Make sure to start now, because your competition is likely not using Facebook. Of course, your competition has probably found this advice, too, so don’t lose any time.