You probably have quite a few family members on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. That said, are your customers on Facebook? If they are, Facebook marketing may be what you need to take your business to the next level.
Any content published online should be linked to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not only about socializing; it’s a major source of content. Treat it that way. Post real blog posts to promote your posts from other media channels to your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Make sure to respond to all comments and inquiries sent to your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
You can improve the value of your Facebook page by changing the tabs to suit your business. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Do not forget your existing audience. A shocking number of people fight to get new likes instead of catering to their current fans. A respected audience is a happy audience. This will help them engage themselves in your brand.
Always respond to comments as well as posts that are posted on your Facebook wall. If someone reaches out to you, they deserve to be acknowledged. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Take what you know along with these tips to create an exceptional Facebook campaign that’ll land you more fans, followers, and business. You will see a correlation between increased profits and effort put in.