Are you looking to compete with your biggest competitors? Are they already on Facebook marketing and you wish to do that as well? Do you need to know how to out-compete these other companies? Put your effort together with the knowledge in the article below.
Engage your customers by replying to their posts as much as possible. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Respond to concerns, especially when it is a direct question or product concern.
Consider using Facebook advertisements. Normal posts to your Facebook page will only promote your products to your current followers. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They cost very little and can have a big impact.
Never ignore a message that someone sends you. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Use custom tabs to make your page stand out. You can easily organize the information available on your page so that fans can find it. For example, a contest can have its own tab so that it stands out.
The key to successful marketing with Facebook is having a strong base of fans. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. This will allow you to market to a larger audience so that your expenses do not go to waste.
Buy a Facebook ad. They can be customized to target folks of given ages or gender categories. There are many budget tools to work with as well. And best of all, you are not committed long term. Your ad can be taken down at any time.
With all of this expert knowledge available to you, there is no reason you can’t show the competition up when it comes to marketing on Facebook. Show them how it’s done. Try out the tips you’ve received and see how much more of an impact your Facebook efforts can make.