There are nearly unlimited points of view about how to most effectively use Facebook for marketing. Trends are tempting, but you don’t really need them to create a great marketing campaign. This piece will explain the fundamentals necessary for achieving real success.
The best way to engage your followers is to reply to what they write on your wall or about your company. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Make a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You could even set up both a group and a page if you would like and if it makes sense for your business.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Be careful about posting about your own business away from your personal pages. You can get some attention by posting on other pages. Make sure your posts get the attention you want. Create posts when there is something positive for you to say. Do not spam other pages.
Your goal for Facebook marketing is to increase the sale of your products. Therefore, you should set monthly sales goals. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Your strategy may need adjusted if you do not see the results you hoped for.
Your posts should include valuable content. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
When all is said and done, many folks follow trends because it’s the easiest thing to do. Thankfully, this article isn’t about trends, but solid marketing advice. Use what you’ve just learned, and watch your business take flight.