Are you feeling left in the dust when it comes to social media? Do you want to beat the competition? Do you run across their Facebook pages and think its time for you to have one too? Would you be interested in out-marketing them on Facebook? That takes determination and education, and this article can certainly help you out with the latter.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide discounts and prizes to those who give your page a “like.” Be sure that you come through in awarding your prize, or no one will trust you again.
Try very hard to make your Facebook page more unique and memorable than others. This can be done by using colors and photographic elements. These types of pages certainly do attract more attention.
Custom tabs need to be used when creating a Facebook marketing page. These allow for increased organization, making your page very user friendly. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Carefully consider any updates you plan to post. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates need to be useful, entertaining or educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Facebook ads that target customers with a specific interest may be a better bet.
There are more social media marketing choices other than Facebook. There are many reasons that people prefer Facebook, but not everyone uses it. Research your target demographic audience to find them in the social media sites they use.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. The first step is usually to add Facebook buttons and links on your site. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. Anyone who “Likes” your page will get updates on your company easily and quickly.
With all that you’ve discovered, you are better prepared now to compete in the world of Facebook. Show them how it’s done. Take this great advice and start using it to reach out to the world.