Many communication opportunities await you on Facebook, both with customers and people within your niche. People love to use social media sites to communicate, so they are rapidly growing. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer users prizes and discounts in exchange for encouraging people to like your page. Show proof that you have awarded the prize after the contest ends.
Generate a buzz by offering a freebie through Facebook. Offer free products or discounts to subscribers when they join. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. This can be done by using colors and photographic elements. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Don’t forget the people that are already subscribed to your page. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. For a great marketing campaign, you should respect and appreciate your followers. These customers can champion your brand if you engage them effectively.
Post on other people’s Facebook pages. When posting on other’s Facebook pages, it can get you significant attention. You want this to be positive attention. If you do post, only post worthwhile things. Do not engage in spamming of any sort.
Are you going to use what you’ve learned here to help you make your business grow? Social media is hugely popular, which means it is ripe for generating new leads. Apply the tips you’ve just read, and grow your customer base.