Is your company using Facebook? If not, you’re missing a golden opportunity. If you do, do all the proper things to get to those clients and avoid doing anything that will be annoying to them. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
You must have an attention-getting page so that your page is set apart from the rest. Put up neat visuals or add some color. Facebook users usually respond better to these pages compared to plain ones.
Consider creating a Facebook group rather than just a page. This will help generate an online community for better interaction. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and then turn change the status to “Promoted Post”. If the offer is very good you can also promote it to those who are not fans.
If you want to only target current customers, use “custom audiences”. This will lower your costs and increase profits in the long run.
Give someone something valuable if they “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Send something free to a client if they go to your page and like it. You can make it a contest or you can make the gift for all. If you offer something they want, they will likely click the button.
When marketing with Facebook, your whole intent is to boost sales. Set yourself a monthly sales goal when you start marketing on Facebook. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you are disappointed in your sales, it might be time to make changes in your business strategy.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. Never stop looking for improved ways to connect with your Facebook fans. Use these tips to get started.