Do you have a large number of family and friends who are already using Facebook? Your whole family, including Gram and Pap might be using Facebook! After knowing that, you’re probably wondering if your potential customers are using Facebook. If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and then turn change the status to “Promoted Post”. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Always answer to the comments and questions people send you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. If applicable, send a link to a pertinent article on your site.
Give away free items on your Facebook page. People like free stuff and may life your page for a chance to win something. It may cost you small amount, but you will have more people to communicate with.
In return for a “Like”, provide an exclusive reward. The more likes you have, the more attention your page will get. Offer an incentive for new people to like your page, something that others are not getting. It could be something everyone gets or even a sweepstakes. Making it lucrative can work well for you.
Obviously, you are seeking to obtain more sales by marketing on Facebook. Setting monthly goals will help you do this. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If your goals aren’t being realized, your strategy may need adjusting.
Have a place on your page where people can sign up or subscribe. This will allow them to register for contests easily. You can give a prize for signing up, or require registration to enter a contest.
A group is a great idea for a company. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. You can alert people to discounts and share useful information as well. You can quickly get to know some of your customers.
You likely use Facebook yourself, and therefore understand what would appeal to customers. These tips and your knowledge can help you build a successful campaign. The more work you put into it, the more profits you’ll earn.